Man! You are on fire! You are in the perfect spot and you have been flying through sales of your book!
You immediately wonder if you are done. Did you hit your mojo max? Will anyone return? Is the market over?
Then you check your watch and realize you still have 4 hours to go! But where did everyone go?
You have hit the dreaded slow time of the day. Foot traffic slows. Sales stop. Time oozes along like your favorite uncle at Thanksgiving dinner after finishing off half the turkey by himself.
TIP #4: Be Busy!
Okay, I can hear you already. How can I be busy if no one is there?
If you look bored or tired, people don’t want to talk to you. I also see people making the mistake of making themselves busy by reading a book or wandering away to see other vendors. If you do not make yourself available, those few people milling about will walk on by.
Use this time to make yourself busy. Find things to do that get you up and help your sales.
- During slow times, tidy up your space. Restock books. Organize books. Rearrange books and displays.
- When you are up out of your seat, you seem less bored and pay more attention. You can potentially make eye contact with someone walking up and make them curious as to what you are doing or what have you been selling that you need to rearrange.
- This also helps pass the time. Things will pick up again.
Use these down times to your advantage and get up and stretch. Look at your books and decide what has been working and what isn’t. Don’t be afraid to rearrange. Put a different book in your highlighted space, especially if the one that is there isn’t selling. Display is a huge part of sales.
Come back next week for my final installment, Tip #5: Displaying your books.
Again, I can hear some of you asking why I waited for the last tip to be on displays. Shouldn’t that have been earlier? Well, it is my blog, so my rules.